Damian Holmes » marketing http://www.damianholmes.com Fri, 27 Jan 2012 04:19:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Using Social Media – the biggest cost is time but the longer you wait the higher the cost. http://www.damianholmes.com/2011/10/07/using-social-media-the-biggest-cost-is-time-but-the-longer-you-wait-the-higher-the-cost/ http://www.damianholmes.com/2011/10/07/using-social-media-the-biggest-cost-is-time-but-the-longer-you-wait-the-higher-the-cost/#comments Fri, 07 Oct 2011 03:49:35 +0000 admin http://www.damianholmes.com/?p=941 How much you spend on Social Media is up to the company marketing budget and how much you allocate to digital but it is the cheapest form of promotion – in effect the only cost is time but really the longer you wait to enter the social media arena the higher the cost in time ......

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]]> http://www.damianholmes.com/2011/10/07/using-social-media-the-biggest-cost-is-time-but-the-longer-you-wait-the-higher-the-cost/feed/ 0 Where does Google+ sit in my social network ladder? http://www.damianholmes.com/2011/09/08/where-does-google-sit-in-my-social-network-ladder/ http://www.damianholmes.com/2011/09/08/where-does-google-sit-in-my-social-network-ladder/#comments Wed, 07 Sep 2011 19:32:47 +0000 Damian http://www.damianholmes.com/?p=888 There are many social networks in various forms and guises including professional social networks and I am a member of Foursquare, Gowalla, Ushi, Orkut, Weibo, Suosa and many others that have come and gone, but the social networks I use on a daily basis are Twitter, Facebook, LinkedIN, and Google+. I use these networks daily as I ......

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]]> http://www.damianholmes.com/2011/09/08/where-does-google-sit-in-my-social-network-ladder/feed/ 1 Businesses are treating social media like a webpage in the mid-1990′s http://www.damianholmes.com/2011/08/03/are-you-treating-social-media-like-a-webpage-in-the-mid-1990s/ http://www.damianholmes.com/2011/08/03/are-you-treating-social-media-like-a-webpage-in-the-mid-1990s/#comments Wed, 03 Aug 2011 13:10:12 +0000 Damian http://www.damianholmes.com/?p=828 Social media is currently in the same place webpages where in the mid-1990′s where businesses where putting up their business webpage and expecting people to come and start buying. It wasn’t until businesses realised they needed to promote their website and integrate it with their existing marketing that their webpages started generating emails, calls and ......

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]]> http://www.damianholmes.com/2011/08/03/are-you-treating-social-media-like-a-webpage-in-the-mid-1990s/feed/ 0 Why the NHL should be in China http://www.damianholmes.com/2011/06/02/nhl-china/ http://www.damianholmes.com/2011/06/02/nhl-china/#comments Thu, 02 Jun 2011 00:00:28 +0000 Damian http://www.damianholmes.com/?p=526 The National Hockey League is currently going through one of the most exciting periods of the season – the Stanley Cup playoffs with Game 1 set to kick off between the Boston Bruins and Vancouver Canucks. But sadly, the coverage in China is minimal. For a sport so fast paced, full of action and provides ......

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]]> http://www.damianholmes.com/2011/06/02/nhl-china/feed/ 1 Creating the right marketing material for the China market http://www.damianholmes.com/2011/06/01/creating-marketing-material-business-china/ http://www.damianholmes.com/2011/06/01/creating-marketing-material-business-china/#comments Wed, 01 Jun 2011 14:08:29 +0000 Damian http://www.damianholmes.com/?p=702 Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market.

Lets start with the bad

Too smaller size font for Chinese text – I have ......

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]]> http://www.damianholmes.com/2011/06/01/creating-marketing-material-business-china/feed/ 1 Cities in China need to think like brands http://www.damianholmes.com/2011/01/25/cities-in-china-need-to-think-like-brands/ http://www.damianholmes.com/2011/01/25/cities-in-china-need-to-think-like-brands/#comments Tue, 25 Jan 2011 04:55:46 +0000 Damian http://www.damianholmes.com/?p=562 Cities are like brands – they need to have a plan, market, grow, and innovate. Cities can’t just plan and grow and expect investment, residents and tourists to appear. Just getting by can work for some cities such as Paris, Rome or Venice or other world-renown tourist cities – if that is the one of ......

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