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China’s economy is been seen by many pundits as the savior for the world economy and over the last three years has proved the eternal flame of glowing production and growth, however there has been lingering doubt for the last 18 months whether China’s economy can continue to grow at double digits and whether its …… When your company is growing in a new market whether its 10km away or 10,000km away it makes sense for the decision makers (management) to take time to understand the market. Receiving information and regular briefings from consultants or people on the ground in your organisation is good and many companies grow their market this …… Recently I have seen some brochures from international design companies for the Chinese market. Some were good and others were down right appalling. I thought I would give some insights into what makes your marketing material good or bad for the China market. Lets start with the bad Too smaller size font for Chinese text – I have …… |
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