Sometimes, we get off track and you realise that where you are is not where you want to be. You had a dream, ideas, and a plan to get there, you visualise what you think the dream will be like and what you want. Once you reach that point where you thought was the point of happiness you realise it is not what you thought it was going to be, it is not living up to the expectation and the dream. Maybe it was the process of getting there or only part of the dream that you wanted. You have stray from the core idea that drove your dream. You chasing something that wasn’t what you were looking for.
With WLA and other parts of my life, I have realised that what I thought the dream that I wanted is in actual fact far away from where I ended up. I have strayed from the core of WLA and what it meant to me and landscape architecture. Two things triggered this realisation; one was a book review I did that was trying to not be too hard on a poor quality book, however, I should have called it out for what it was. I received some criticism for the book review being harsh and ignoring the books intent, but in fact, I was being kind in my review. I have since taken down the review from WLA. The review strayed from the idea I had of WLA. The second trigger was a video from Casey Neistat posted below. The video is currently how I feel about WLA and landscape architecture.
It is time to reassess what WLA is and the core principles of WLA and also what landscape architecture means in my life. Time for change for the better.
My landscape architecture blog – WLA has been a labour of love for 10 years and has luckily had supporters for about 6 out of the 10 years. It has always been hard to get financial supporters for WLA as it seems even now in the prosperous time’s people don’t see the value. WLA is not the only landscape architecture blog or writing that struggles to get funding. I am not complaining and understand the pressures of running businesses. However, it is troubling when the industry doesn’t back its own in promoting the industry, especially when every month I am paying out $$$ and not getting a salary or stipend for promoting the landscape architecture industry.
Many ask why don’t get more suppliers support WLA due to the high traffic on the website (50K visitors/month and 235,000 ranking in the world) and often my response is a mix of “suppliers don’t understand the value of blogs, digital media and are still into buying print and going to expos” or “they do their own blogs, social media and marketing so allocate the budget inhouse”. It is challenging and frustrating at times, usually at the end or the start of each year I think it is worth continuing for another year? What am I gaining? What are the benefits? Many think that WLA is some large team with a large budget when the truth is it is a one-man show using my own funds to keep it going. Many landscape blogs and sites have come and gone over the years, there are four (some old and some recent) that remain on different platforms (some with institute funding), 2018 will be interesting to see the changes.
I hope that 2018 is a good year and that I can get some more sponsors and partners. Currently, I have a few for this year and are thankful for their support.
I recently posted on WLA my blog predicting the future landscape architecture trends of 2018 and beyond. It is always an interesting blog to post as there are numerous topics to cover, but it sometimes it feels like I am doing a laundry list. I look to make the post an inspiration post whilst trying to balance out the doomsday side with more exciting tech and ideas. It is always interesting to see the reactions of people to the post – it either wows them or I get the “you don’t know what you’re talking about” comments. Either way, I enjoy writing and posting the predictions to promote discussion within the industry.
Over the 10 years of the WLA blog and this blog, I have written many op-eds and posts that people have commented and appreciated. One comment I often receive is that my writing could be at a higher level or more complex. However, I have consciously made the effort to write more simply.
I believe that most professions do themselves a disservice by writing long complex articles laden with jargon and even more so by academics. The general public and allied professionals often have little understanding of what it professions do and by using jargon you increase the gap for them to learn about your profession.
Many people who read WLA and this blog are not native English speakers or readers and often use translators to gain a full understanding of content. By writing in a complex or verbose manner you increase the chance that the translation is either a total misinterpreted or a mix of their language with a mix of English words. I know this from spending time living in China and also being married to a Chinese national who uses translators on a daily basis.
These are the main two reasons that I write more simply, I hope to make the general public have a greater understanding of landscape architecture and that those who aren’t native English readers can have a full understanding of my posts.
2018 has arrived and its another year with which we all hope is better than the last and we plan for work, holidays, events, and more. Some people have resolutions around an action like losing weight or similar, but as I posted at the start of 2017, I am more of a person who sets goals and breaks them into mini-goals (typical project manager style).
For 2018, I have once again set some goals around work, WLA, life, family and health – not in the order of course ;-).
I wish you and your family a great 2018 and hope that the year brings whatever you hoped for.
Recently the Victorian Government announced that the Yarra Building in Federation Square which currently accommodates the Koorie Heritage Trust is set to be demolished to make way for an Apple Global Flagship Store. The public backlash from the community was swift as there was no public consultation or Expression of Interest or due process. The main concern from the public is two-fold, the use of cultural public space that celebrates Australian Federation is set to house a global commercial enterprise and secondly that the proposed building has little reference to existing iconic architecture.
Over the last few months, we have seen countries creating or preparing to make cryptocurrencies including China, Ecuador, Senegal, Estonia, Russia. The reason that countries are looking at cryptocurrencies(Cryptocurrency) is they see it as a way to efficiently and cheaply move forward in many areas including
digital payments – if you have been in Asia especially China in the last two years you would have seen the vast number of people using digital payments to pay for nearly every transaction.
productivity – reducing the time and actions required for transactions
tracking illegal activity – there some people using Cryptocurrency for illegal activities, if countries start to limit the currency exchange to their countries Cryptocurrency then they can track transactions more easily
control – central banks like to control currency, they will most likely declare their Cryptocurrency to be legal tender (fiat) in their country.
reduce volatility – by being able to control the currency they will try to reduce volatility and rein in runaway markets and use levers to manipulate their market. This is most likely why some countries have shut down ICO and currency exchanges so they can start their own Cryptocurrency.
generate revenue from transaction fees
ease of exchange – currently every time you go to another country you either have to used credit cards or exchange for cash. If you can exchange on your phone from one country’s Cryptocurrency to another you will be able to move more freely between countries.
There are still some issues with countries creating Cryptocurrency and that includes public acceptance, security, exchanges. The future will be interesting and how the world will change in the coming ten years around cryptocurrency. We will most likely see several countries with their own currency such as estcoin, DAD, and more.
Over the last few years, I have attended a few conferences and seminars and the people I remember the most are those who are passionate about the topic and those who provide some insights and knowledge. The people I forget or remember for the wrong reasons are those people who see this as a promotion opportunity and present their work in a general sales pitch.
When presenting at a conference we are often presenting to our peers, so its not really a great audience to be giving a sales pitch, they are more interested in you, your process and the knowledge you can share rather than promotion.
Here are some tips for making an interesting presentation
Make it about the audience
If you were in the audience what would want to know about you? what would make you think – hey this person really knows their stuff?
What is your key message?
All too often we make the mistake of trying to cover too many points in a limited time span. Most people will only remember 3-4 key points, there it is better to centre those points around one key message
Tailor the presentation to the time allowed
You have to remember to tailor the presentation to the time and try not to overrun.
– 10 minutes then make 1-2 good points and take it slow. I have made the mistake in the past of adding too many points as I feel the need to cover more information but it is better to make it memorable for people with one key point.
– 30- 45 minutes then 3-4 points that are well thought out and structured. If — – More then 45 minutes then make it 3-4 points and the rest Q&A.
Tailor the message to the audience
When you start thinking of ideas and complete your first draft it is best to try and think about how to tailor the message to the audience and remember that not everyone in the audience may know about your industry or work, it is best to go through and remove acronyms and jargon. I have sat through 10 minutes of presentation until I realised what the acronym stood for.
Go broader than your own work
As stated previously, we are not interested in a sales pitch, so sometime it may require you to include work from other companies. Of course, you will credit them and seek permission first. Some of the best presentations I have seen provide a broad range of projects that present the best examples of an idea or theory.
Remember, the presentation is about your audience and not you, it is best to provide knowledge that is most valuable to them and avoid seeing as a great to promote you or your company.